The Society for New Communications Research has released "Best Practices for Blogger Relations," a list of tips for organizations seeking to expand traditional corporate communications and media relations functions to include citizen journalists and bloggers. One tip: separate the external corporate blogging function from the blogger relations function. $25 donation; more best practices at the upcoming SNCR New Communications Forum.

As the media relations function expands to include citizen journalists and bloggers, many public relations professionals are seeking guidance and best practices for how to address this shift.

Seven SNCR Fellows who are members of the Society’s Best Practices committee contributed to the tip sheet. Elisa Camahort of BlogHer, John Cass, Mike Manuel of Voce Communications, Mark Hannah of Edelman, Meghan Hindman of Dorland, David Parmet of Marketing Begins at Home and Brian Solis of FutureWorks PR contributed their best advice. Some of their tips include:

• Do your research to understand the blogger and the his/her focus and interests.
• Forget about THE A-list and find YOUR A-list.
• Create relationships with the bloggers in your industry.
• Never send a blogger an unsolicited press release.
• Remember that you can’t always expect bloggers to honor exclusives as traditional media might.

About this report

The “Best Practices for Blogger Relations” Tip Sheet will be made available to SNCR members free of charge, or is available to non-members for a $25 donation to the Society. Visit www.sncr.org/membership for membership and donation information.

The Fellows of the Society for New Communications Research will share more best practices at the SNCR’s annual conference, New Communications Forum, which will be held April 22-25, 2008 in Sonoma County, CA.

Tekrati is pleased to support the New Communications Forum through editorial, networking and promotion.

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